Description:

 

Google Analytics is a digital analytics tool that provides insights into website and app traffic, user behavior, and marketing effectiveness, enabling businesses to make data-driven decisions.

- Predictive Insights Through AI: Utilizes machine learning to forecast customer actions and highlight key trends, helping target valuable customers and optimize marketing efforts for better return on investment​​​​.
- Comprehensive Customer Journey Analysis: Offers a unified view of customer interactions across websites and apps, enabling personalized marketing strategies and enhanced customer engagement​​​​.
- Privacy-Focused and Future-Ready: Adheres to international privacy laws such as GDPR and CCPA, prepared for a future with or without cookies, ensuring data reliability in a shifting privacy landscape​​​​.